Track 5a
Corporate Sustainability Strategies

Track Chair
Dr. Arun Sahay, Department of Strategy, Management Sciences, Birla Institute of Technology, India

We live in VUCA (volatile, uncertain, complex and ambiguous) world. In these turbulent times, business-as-usual cannot survive. Interdependent megatrends are accelerating the pace of change resulting in volatility & uncertainty in our world and society. The environment in which the corporate operate is getting more and more complex as well as ambiguous. Firms no more can work only for maximization of shareholder's return; they have to look after all the stakeholders to be sustainable. They need to create new business model from time to time to deliver long-term value for all our stakeholders.


Sustainability needs to be embedded in every business. Corporate Sustainability Strategy (CSS) is founded on some guiding principles which are upholding high professional standards, being transparent, trusted and fair, fostering a culture of partnership and collaboration, valuing the longer-term consequences of our decisions, leading by example and being socially and environmentally concuss to create a more sustainable future for the firm as well as the society. CSS is communicated through each of the elements in materiality matrix.


In this track we invite contributions from across the breadth of corporate strategy and corporate sustainability to begin a discussion on a more ambitious approach to Corporate Sustainability Strategies. The relationship between Corporate Strategy and Corporate Sustainability is under-examined, as is appreciation of the importance of relationship between the two. The implementation challenges of new business models need examination, alongside the careful consideration of potentially novel material flows and social & environmental impacts during the life cycle of the business. The challenges of balancing the demands of shareholders and other stakeholders stare on the face of firms. For the long term survival and growth of the business, the firms need to embed sustainability principles in their strategy.


Papers may address social, environmental or technical issues, or a combination thereof, taking a theoretical, empirical or modeling approach. Conceptual and review papers will also be considered. We hope for a lively exchange of insight, and experience between different perspectives, strategy and sustainability contexts.

Contributions from the followings areas (but not limited to) are sought:

  • Code of conduct
  • Corporate ethics
  • Environmental strategy
  • Energy strategy
  • Health and safety strategy
  • Human rights strategy
  • Innovation strategy
  • Procurement strategy
  • Professional Services Sustainability Initiative (PSSI) strategy
  • Reporting strategy
  • Strategy for society
  • Technology strategy

Contributions from other related areas can also be considered

Please contact: arun.sahay@bimtech.ac.in

You may submit your abstract by visiting the Ex Ordo abstract submission system (you will be required to setup an account first): http://isdrs2015.exordo.com/

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10th - 12th July
2015
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